In early 1990, Per-Lux sold their lighting division to Grote International and a year later the management team lead by Tom Reh, the company’s Chief Financial Officer, acquired the Ignition Division. The name change in 1991 to PerTronix signaled the company’s total commitment to the ignition business. With the tremendous growth of the performance industry in the 90’s, PerTronix began to shift their emphasis to their automotive product offering. This substantial growth along with the addition of their Flame-Thrower® coil and spark plug wire product lines made it necessary for PerTronix to expand production and relocate to a brand new 22,000 square foot custom manufacturing facility in 1997. By the end of 2014, the company’s Ignitior kit sales had exceeded 4,000,000 units.